Taking place from 23-25 January 2018 at London’s ExCeL, the UK’s only dedicated event for the HVACR industries is back
“Brands can increase visitor engagement significantly by sponsoring key feature areas,” says event manager Karena Cooper adding, “the experience is everything”. With this in mind, Toshiba Air Conditioning and CIAT Ozonair is delighted to announce its sponsorship of the CPD accredited Training and Skills Theatre.
David Dunn, director and general manager of Toshiba Air Conditioning and CIAT Ozonair comments: “As a global leader in high efficiency, high performance air conditioning, we are keen to support and encourage the industry to improve knowledge and technical skills among installers. We are delighted to be sponsoring the Training and Skills feature at The HVAC & Refrigeration Show, as it brings all sides of the industry together and provides a national stage to promote this vital cause.
“Toshiba is committed to raising standards, and we have invested in a national network of air conditioning training centres to provide high quality technical and hands-on training for customers. Our support for the show’s Training and Skills feature underlines the importance we attach to improving competence standards and raising the bar – for the benefit of the industry, end users and the environment. ”
Bringing brands to life
With over 50 industry titles and 19 events, organiser Datateam Business Media certainly understands what is needed to make things happen at the right time.
The HVAC & Refrigeration Show’s marketing services and bespoke stand designs not only provide exhibitors with a successful and trouble free experience, but bring the products to life for visitors too.“From stand design to stand graphics, PR coverage to brand awareness, sponsorship coverage to advertising campaigns, we deal with it all,” says Karena.
Covering everything from product launches to theatre presentations, company press releases are provided free of charge and distributed to an extensive list of contacts.
There are also a number of opportunities for companies to enhance their presence onsite; from printed leaflets for distribution at the registration desks, to top drop banners in the show or in the main venue concourse and plasma screen advertising in the main venue concourse. Karena says: “Let us know what you would like to achieve and we will provide you with the best options and price.”
Exhibitors have the opportunity to extend their online presence and reach a new audience: “Simply make sure your company is included on our website, on the show app and in our digital communications,” says Karena.
There are a number of opportunities for companies to drive awareness for their brand by linking it to the show’s marketing. “Link your brand with our brand and enjoy multi-level exposure with the show’s campaigns,” says Karena explaining that sponsorship will secure PR coverage, provide marketing initiatives, logo placement on advertising and audience engagement at the live event.
The new ‘Working Lunches’ for example, provide a perfect brand opportunity. A series of three working lunches will be hosted over the duration of the show. Sponsors will be invited to give a short pre¬ lunch talk to invited guests and network afterwards.
There will also be s three day series of live debates on key issues in the Business Hub in which a panel of guest speakers from manufacturing, industry figures and retail sectors will be invited to present on these key issues. A focal point of the show, this too provides a great opportunity for brands to reach a targeted and engaged audience.
SkillFRIDGE Competition Series – Set to inspire a New Generation
The national SkillFRIDGE competition allows students studying up to Level 3 RACHP to demonstrate their knowledge and skills in a pressurised environment.
The competition cycle starts with registrations in March each year, followed by regional heats and a final held in November as part of The Skills Show. This year’s finalists have already been announced and are gearing up for the next stage of the competition. Success at the national final can lead to an invitation into the WorldSkills UK international competition cycle.
The HVAC & Refrigeration Show will host the series launch of the national SkillFRIDGE competition in 2018. Toshiba Air Conditioning, meanwhile has become the lead sponsor. David Dunn, director and general manager of Toshiba Air Conditioning and CIAT Ozonair, said: “SkillFRIDGE is a fantastic initiative that incentivises and rewards aspiring apprentices and trainees – the industry’s standard bearers and potential leaders of tomorrow – in pursuit of excellence. We are delighted to be involved and will be giving the events across this year and next our wholehearted support.”
Companies are urged to show their support for SkillFRIDGE by taking up one of the many sponsorship opportunities available now and at the show.
For more information contact Karena Cooper on 01622 699150